It’s About Giving You a Choice
The Non-GMO Project is a non-profit organization, created by leaders representing all sectors of the organic and natural products industry in the U.S. and Canada, to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies.
The US does not currently require labeling of food products made with genetically modified ingredients (GMOs).
How can you make an informed choice if GM ingredients aren’t clearly listed on the label? Look for the Non-GMO Project verified seal.
The guiding mission of the Non-GMO Project is the belief that consumers in North America should have access to clearly labeled non-GMO food and products in the marketplace.
The Non-GMO Project offers North America’s only independent verification for products made according to best practices for GMO avoidance. The Project was conceived by retailers, who wanted an easy, consistent way to help shoppers see which products were committed to non-GMO ingredients. Prior to the Project, there was no consistency in non-GMO labeling claims. Manufacturers made claims according to their own internal criteria, which ranged from rigorous to meaningless and either way offered no transparency to the consumer.
Unlike many “absence claims” made about GMO content (e.g. “GMO free”), the Non-GMO Project offers a truthfully worded claim, “Non-GMO Project Verified.” This claim and seal offers a true statement acknowledging the reality of contamination risk - stating simply that the product in question has been “verified” by the Project.
A brand’s enrollment in the Project gives them a way to share their diligence in producing food according to consensus-based best practices for GMO avoidance, including testing of risk ingredients with you in a valid, meaningful way